business construct

business construct

Link Exchanges or Business Development Strategy

Posted on February 1, 2019 in Uncategorized

Viewing the ever growing issue and concern of Link Exchanges and the method by which they are being performed, I can clearly say to every white hat SEO consultant that WE HAVE A PROBLEM.

I myself as a manager in several organizations receive my share of irrelevant and sometimes insulting exchanges of link invitations from companies/organizations that have absolutely no relevance to my area of business and/or complementary industry. I am always amazed that those companies portray themselves in such a poor manner.

The Common Method

It is a known fact that links are a major concern for every site owner or SEO consultant looking for better rankings and higher PR. Today site owners and even some SEO consultants do not care where they get the links, sending thousands of e-mails through automated programs to whichever company/website that comes across their path. These companies work on a pure statistical assumption that out of all these thousands, few individuals will agree to the exchange.

The problem with this method is that most of us today regard Link Exchange as nothing more than another form of spam. This results in a built up resistance in cooperation to take part in a Link Exchange program as it might indicate your website as a non professional website.

I believe that part of the solution to this problem is for anyone who is looking for SEO consulting to take better care as to whom he/she chooses and to take some involvement in the process of his/hers company’s representation to the world.

Link Exchanges as a Business Development Strategy

After years of conducting Link Exchange activity for my business and those of my clients I started noticing the effect this program brought to my clients. I further wondered how we could create a more organized and thought-out effect from the beginning.

The Effect: The effect that started to happen for my clients was that slowly but surely they were gaining international contacts and forming business relations with distant partners, thus enabling them easier access to their local clients and free promotion of their name. It also brought activity into their circle of contacts and other business associates. That of course led to formal relations which evolved into a full international network with a sole existence to serve the respected clients of the international network’s members.

Creating the Effect

The development from this point was very natural, as it was logical to assume as a multilingual SEO expert that the bridging between cultural differences and forming the same kinds of relationships with local companies and in their own language will add to the tremendous strength of this business possibility. This is exactly what we did, realizing that giving time and attention to the type of companies you are contacting and industries you are targeting is imperative to the success of your Link Exchange campaign.

Many times I have heard that Link Exchanges work on statistics and the more you send the more links you will have. This theory might be true but the quality of the link is affected by this method, and not to mention the constant depletion of the internet resources such as SERP and directories while e-mailing in ignorance.

You will get more links and much more directed traffic and generated business if you take time and thought to the quality of your Link Exchange program. This had taken a tremendous effect for all the companies I consult and work with and will have the same effect for you.

Another excellent way to broaden the Link Exchange program is to contact the most desired of exchanges and explain the idea of business development opportunities that may be involved in such an exchange.

Conclusion

To summarize my thoughts and experience on the matter, the link exchange program will stop having a negative effect on the SEO industry, if professionals and non professionals will give the time and attention this major issue deserves.

I believe that with the simple and familiar advice I have passed along with this short article, there is great potential to create healthy Link Exchange programs where users will truly benefit from the links posted on ones website. Don’t forget this is the first and primary reason for the Link Exchange program to exist and why it is effecting your ranking in such a profound way.

Residual Income Business Opportunity – Product Development

Posted on January 27, 2019 in Uncategorized

Launching your product with positive impact and giving your residual income business the best chance of successfully making money online relies upon you having spent enough time researching your target market properly.

It is a mistake that internet marketers and any other online residual income business owners make, to fling themselves headlong into creating a website, taking the time and trouble to set up squeeze pages (lead capture pages) and sales pages without first establishing that the products they intend to sell have enough demand on the internet.

There are two common mistakes made.

First of all, not finding out if the size of the market online is big enough to sustain your sales targets. And by that I mean checking out keyword research tools to find out exactly how many active daily searches are being made for the products in question.

And second of all, (which is a bigger problem) advertising products on the internet that are in demand but the competition is so great that it is virtually impossible for the new start business to get their wares in front of their potential customers.

That is why the savvy online marketer really gets to grips with niche marketing. Understanding that a product can satisfy lots of niche markets and as a consequence each niche market should be tackled differently to the rest.

Let me give you an example of how this may work.

Let’s say you were trying to sell rechargeable batteries. If you simply advertised your rechargeable batteries on the net you would be competing with a massive number of sellers out there, in fact probably too many to make a real impact.

However, if you were to niche your products into tailoring them for specific markets for example Samsung digital cameras, Kodak hand held video recorders, Petzl head torches, Gillette nose hair trimmers, you get the idea!

If you chose say 50 niche markets you would be reducing your competition massively, satisfying a much more targeted need and therefore be much more relevant to your target audience as well as finding it much easier to get your offer in front of them.

Therefore, niche marketing is fundamentally important if you want to be successful marketing and selling your products online.The question is how do you achieve that in the best way that will keep you ahead of your competition?

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Sign Business Develops Entrepreneurs in the Computer-Aided Signmaking Industry

Posted on January 23, 2019 in Uncategorized

Sign Biz, Inc. was founded in 1989 by Teresa Young who established the business during a time when sign companies were neither retail-oriented nor computer-driven operations. Young, who anticipated the industry shift to B-to-B visual communications, opened the retail sign store concentrating on vinyl graphics and watched the industry grow into a broad advertising medium driven by computer-aided signmaking (CAS) able to offer unlimited design options for all size businesses.

By leveraging the latest technology, the CAS industry continues to grow at a rate of approximately 13% each year with companies becoming increasingly able to fulfill even the largest sign orders, including those for Fortune 500 companies. “This is a huge industry that affords almost limitless niche development – from wall murals and vehicle wraps, to gorgeous 3-dimensional branding elements and lobby video signs. Nearly everyone can find a specialty that is thrilling and profitable,” explained Young.

Today, Sign Biz has grown into the largest non-franchised retail sign chain with a network of nearly 200 store owners and is the only full-service business development company in the industry that requires no franchise fees or royalties from its store owners unlike its franchise counterparts.

According to Sign Biz, Inc. VP of Business Development, Greg Salzano, the company’s business development program provides complete training, equipment and support with an “evergreen” agreement for the life of the business. “Our non-royalty program, when combined with the lifetime of support, personalized training and comprehensive equipment package truly allows Sign Biz Network Members to be an entrepreneur, yet have the support structure available as they need it,” said Salzano.

Young believes that good prospects for joining the Sign Biz network are entrepreneurs willing to apply the company’s business model, and who also possess a positive outlook when trying new things. “We guide every new business owner through their first hire, their store design, their logo and branding elements. It is a partnership, so we look for those who want a strong partnership experience in a dynamic industry,” said Young.

“We believe Sign Biz will continue to be on cutting edge when it comes to new offerings in the signage industry. We were the first sign chain to add Large Format Digital Print equipment into our package in the 1990’s, as well as the first to add Electronic Digital Signage in 2007. Our Network will continue to grow via both new shops and new technology in a market that is nowhere near saturation,” said Salzano.

According to Salzano, new Sign Biz Network Members can be up and running within 75 to 120 days including a 30-day training period.

For more information: http://www.franchisegator.com/Sign-Biz-opportunity/

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