Business and community since ancient times, have correlated on a common platform, which has given way to collaborations, conglomerates and the corporate. From old-time barter to trade, the link to business was through communities. Tapping the same potential in the internet world are social networking sites such as Facebook.
What is Facebook’s role in business development?
The internet has helped business to assume global dimensions in the initial stages itself. What would have traditionally cost a colossus in terms of over-the-sea advertising, or trans-border marketing has now become much cheaper, with the evolution of the internet technology. It is not only the cost effectiveness but also time-zone-transcendental phenomenon of the “I” power, which helps you remain ‘connected’ always.
Now with such a scenario presented in the internet space, social networking sites such as Facebook helps you connect to serve your business interests. With a user-base of more than 61 million, there is a wider reach to business-profiles, entrepreneurs (budding and established), whom you can reach through the site.
In a way, social networking sites can give a jumpstart to your business if you have the directions and pointers right, and such as the ones like Facebook, can play a strategic role in business development in length, breadth and depth.
The first step is that of creating a profile for your business. Before you go about launching your business profile on Facebook, you need to frame your key marketing strategies, as to what are the objectives you desire to achieve for your business, and the scope of your business performance and your business viability in the online medium of marketing. Once you have these parameters defined, you have the foundation of a business profile, which you can build by employing some of the custom tools in Facebook. Some apps can also be downloaded as according to your business requirement. When you have the framework ready, you need to establish links/contacts for this framework, so that your business community expands or links to other businesses. There are sophisticated features and advanced search criteria in Facebook through which you can search for business contacts or get in touch with hi-profile business people. As the key to expanding your Facebook base it is imperative to create a profile which is attractive, authentic and achieving. As the first impression to a prospective business partner or a customer, your business profile is the first window of opportunity within the community of Facebook users and outside the boundary of the site as well. Your profile can be projected as a business badge in other networking sites, blogs etc.
From being the ‘face’ of your business profile, Facebook role in business development can be substantiated through various apps such as MyBox, Business cards which can be downloaded from the site. Apart from these, features and tools such as creating events, or writing notes or announcements about strategic business developments will help in maximizing your business potential; by being a medium of advertising and a platform for joint-ventures with other business of common interests.
Facebook has features to list out priorities for your business. You could categorize your friends’ list as top friends, blog friends, with socialistic apps, interactive friends graph, and apps for free conference calls. In view of establishing a communication interface and therefrom a platform for interaction, association and partnership, Facebook’s role in business development is significant. Additionally, there are also RSS feeds and email alerts utilities which you can customize for your business purpose.
Business is all about brand building. The techniques and ethics you would employ in real-time scenarios namely credibility, authenticity, commitment, a die-hard passion for growth, ambition is what you would need to project in sites such as Facebook, with the apps and utilities available. You need to translate projections into performance and make trust a very much existent element, in the extensive yet vulnerable web medium.