Massage therapy is one field where if you know your basics right, eventually there is just no need to market. The interested will in fact look for you. The field has a massive career opportunity waiting for you. Your massages can treat illness and as they say, only the rich can afford the luxury of being treated, so just no need to worry about making money.
So the first tip for business development of the message therapy business is to work on your offering. If your massages are capable of treating illness like joint pains, act as a stress buster, and help achieve the state of relaxation, then the business prospects are bright. On the other hand, if you are counting on your knowledge in the field, then ensure that you have the right subordinates with the requisite skill set.
The second crucial advice to grow your existing volume is to ensure that your existing clientele make more frequent visits than otherwise. This is one stream where slight manipulations can get you double the business from the exiting client base. Introduce some monthly packages, offer discount schemes on frequent visits, plan special massage therapy charts for specific requirements like pains, render the comfort edge and most importantly SMILE! Most of the time, you tend to ignore the importance of a smile. Your cheerful attitude can help you strengthen the client base more than your services. A simple smile can help you charge double the amount and still make it look meager. The trick is to befriend your customers who expect personal attention, especially in the small business segment. Entertain them and have all the necessary equipment. The right music, the right fragrance and privacy are a must.
Generating referrals is the third most-important aspect. Advocate consultancy, if required, free of cost. Encourage people to drop in with friends who have any specific problem, which you can solve with your massaging capabilities. This free advice can pay beneficially in the form of new customers. Give more time to curious visitors and tell them in detail about the associated benefits. Do not give discounts to new entrants, since this could create a commotion among the existing clientele.
Another tip is to pass on add-on services rather than advocating discounts. If you have to oblige an old customer, do so by adding more treatments in the existing package rather than allowing them to pay less. This is an addictive habit. If they can talk you into a discount once, the tendency would be to get as many more as possible. So discourage any monetary bargains.
Introducing life memberships, home massages, free pick-ups and other related add-ons are just a few more ways to increase the client base and hold on to what you have. However, the key is to impart the best massages and ensure a soothing effect to every one of your customers.