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Month: March 2019

Software and Business Development In Chennai

Posted on March 28, 2019 in Uncategorized

In India, after Mumbai, Chennai is the second most popular city for foreign investment. Chennai is often called as the Detroit of India, hub of automobile industry, silicon alley of India, and so on, as it has witnessed tremendous growth in the field of software development, business outsourcing, automobiles and electronics manufacturing.

World’s leading software development centers are coming into Chennai providing huge employment opportunities for youngsters. Software development process and testing facilities are good at Chennai. The quality of education in Chennai is high.Not only Chennai, cities such as Coimbatore, Trichy are also getting foreign investments for software development. The growth of software in Tamilnadu is unbelievable in recent years.

Availability of human resource, scientific and technical manpower, liberal foreign investment policy of state government, pool of young software engineers and congenial work atmosphere has made Chennai, the cynosure of all eyes who outsource their projects to offshore countries.

Pentafour, Alcatel, EDS, IBM, Infosys, and Wipro are some of the software companies who have made huge turnover with their establishments in Chennai.

Many projects are outsourced to Chennai & Bangalore as these two cities are considered as favorable destinations for foreign stakeholders. BPO, call-centers, telecommunication and ITES industries. Bill Gates has praised south Indians for their performance and recognition in global product development.

Thus People of Chennai have done remarkable achievements in the development of the city, making it as one of the finest place in India for business development. If this current growth rate persist for years to come, Chennai will definitely become as the super city in India.

Business Development Tips For Massage Therapy Business

Posted on March 25, 2019 in Uncategorized

Massage therapy is one field where if you know your basics right, eventually there is just no need to market. The interested will in fact look for you. The field has a massive career opportunity waiting for you. Your massages can treat illness and as they say, only the rich can afford the luxury of being treated, so just no need to worry about making money.

So the first tip for business development of the message therapy business is to work on your offering. If your massages are capable of treating illness like joint pains, act as a stress buster, and help achieve the state of relaxation, then the business prospects are bright. On the other hand, if you are counting on your knowledge in the field, then ensure that you have the right subordinates with the requisite skill set.

The second crucial advice to grow your existing volume is to ensure that your existing clientele make more frequent visits than otherwise. This is one stream where slight manipulations can get you double the business from the exiting client base. Introduce some monthly packages, offer discount schemes on frequent visits, plan special massage therapy charts for specific requirements like pains, render the comfort edge and most importantly SMILE! Most of the time, you tend to ignore the importance of a smile. Your cheerful attitude can help you strengthen the client base more than your services. A simple smile can help you charge double the amount and still make it look meager. The trick is to befriend your customers who expect personal attention, especially in the small business segment. Entertain them and have all the necessary equipment. The right music, the right fragrance and privacy are a must.

Generating referrals is the third most-important aspect. Advocate consultancy, if required, free of cost. Encourage people to drop in with friends who have any specific problem, which you can solve with your massaging capabilities. This free advice can pay beneficially in the form of new customers. Give more time to curious visitors and tell them in detail about the associated benefits. Do not give discounts to new entrants, since this could create a commotion among the existing clientele.

Another tip is to pass on add-on services rather than advocating discounts. If you have to oblige an old customer, do so by adding more treatments in the existing package rather than allowing them to pay less. This is an addictive habit. If they can talk you into a discount once, the tendency would be to get as many more as possible. So discourage any monetary bargains.

Introducing life memberships, home massages, free pick-ups and other related add-ons are just a few more ways to increase the client base and hold on to what you have. However, the key is to impart the best massages and ensure a soothing effect to every one of your customers.

Facebook Role in Business Development – The New Face of Business Marketing

Posted on March 21, 2019 in Uncategorized

Business and community since ancient times, have correlated on a common platform, which has given way to collaborations, conglomerates and the corporate. From old-time barter to trade, the link to business was through communities. Tapping the same potential in the internet world are social networking sites such as Facebook.

What is Facebook’s role in business development?

The internet has helped business to assume global dimensions in the initial stages itself. What would have traditionally cost a colossus in terms of over-the-sea advertising, or trans-border marketing has now become much cheaper, with the evolution of the internet technology. It is not only the cost effectiveness but also time-zone-transcendental phenomenon of the “I” power, which helps you remain ‘connected’ always.

Now with such a scenario presented in the internet space, social networking sites such as Facebook helps you connect to serve your business interests. With a user-base of more than 61 million, there is a wider reach to business-profiles, entrepreneurs (budding and established), whom you can reach through the site.

In a way, social networking sites can give a jumpstart to your business if you have the directions and pointers right, and such as the ones like Facebook, can play a strategic role in business development in length, breadth and depth.

The first step is that of creating a profile for your business. Before you go about launching your business profile on Facebook, you need to frame your key marketing strategies, as to what are the objectives you desire to achieve for your business, and the scope of your business performance and your business viability in the online medium of marketing. Once you have these parameters defined, you have the foundation of a business profile, which you can build by employing some of the custom tools in Facebook. Some apps can also be downloaded as according to your business requirement. When you have the framework ready, you need to establish links/contacts for this framework, so that your business community expands or links to other businesses. There are sophisticated features and advanced search criteria in Facebook through which you can search for business contacts or get in touch with hi-profile business people. As the key to expanding your Facebook base it is imperative to create a profile which is attractive, authentic and achieving. As the first impression to a prospective business partner or a customer, your business profile is the first window of opportunity within the community of Facebook users and outside the boundary of the site as well. Your profile can be projected as a business badge in other networking sites, blogs etc.

From being the ‘face’ of your business profile, Facebook role in business development can be substantiated through various apps such as MyBox, Business cards which can be downloaded from the site. Apart from these, features and tools such as creating events, or writing notes or announcements about strategic business developments will help in maximizing your business potential; by being a medium of advertising and a platform for joint-ventures with other business of common interests.

Facebook has features to list out priorities for your business. You could categorize your friends’ list as top friends, blog friends, with socialistic apps, interactive friends graph, and apps for free conference calls. In view of establishing a communication interface and therefrom a platform for interaction, association and partnership, Facebook’s role in business development is significant. Additionally, there are also RSS feeds and email alerts utilities which you can customize for your business purpose.

Business is all about brand building. The techniques and ethics you would employ in real-time scenarios namely credibility, authenticity, commitment, a die-hard passion for growth, ambition is what you would need to project in sites such as Facebook, with the apps and utilities available. You need to translate projections into performance and make trust a very much existent element, in the extensive yet vulnerable web medium.

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